UI & Web Design

Working with the RAHU group, I created their first whitepaper from material they had as well as a whitepaper landing page focused on the conversion of capturing a lead. The landing page includes benefits and mission, to build trust and … Continue reading →

The Royal Animal Health University (RAHU) is a great client, impassioned with helping animals. Their existing site is on the Weebly platform. Looking at google analytics, I determined that users were arriving at the site and quickly bouncing. My theory … Continue reading →

Strole’s Tri Service site updated to be more modern and match competitors. The site does not have a lot of information, so a single page website was decided upon. Eric’s spider tractor is the highlight of the site, with video … Continue reading →

With the opening of their 5th restaurant, the Country Touch Cafe, Eric Peterson and Trevor LaSalle needed a simple website that introduced them but more importantly helped to quickly direct customers to one of their restaurant websites. With quick links … Continue reading →

A great example of conversion centered design, GitHub Universe was not getting any conversions when sending users to their landing page,

Live landing page for paid traffic. The page is hosted in Marketo.

Experts Exchange’s revenue had been predominantly made up of subscriptions to view content behind a paywall. In an effort to gain better Google SERP placement, management decided to remove the paywall. The result was better SEO ranking and an increase … Continue reading →

Live was a new product idea for Experts Exchange in 2014. It was built around the idea that we could help users get help instantly from experts in one on one situations. The initial launch of the product had many … Continue reading →

I was approached by Senior Director of Marketing at Experts Exchange, Kristin Mehiel, to help with their landing page conversions which were low. One of the most obvious problems was the landing pages that marketing was producing. Using Researching Conversion … Continue reading →