Crown Renewable Energy
In 2008, I worked for Crown Renewable Energy, a small company with big aspirations to take on the Solar world. I worked on many design projects focused around marketing their product and informing their clients.
Daily Archives: November 7, 2017
Creating Friction
Experts Exchange’s revenue had been predominantly made up of subscriptions to view content behind a paywall. In an effort to gain better Google SERP placement, management decided to remove the paywall. The result was better SEO ranking and an increase … Continue reading
Live Chat Interface
Live was a new product idea for Experts Exchange in 2014. It was built around the idea that we could help users get help instantly from experts in one on one situations. The initial launch of the product had many … Continue reading
Update to Marketing Landing Pages
I was approached by Senior Director of Marketing at Experts Exchange, Kristin Mehiel, to help with their landing page conversions which were low. One of the most obvious problems was the landing pages that marketing was producing. Using Researching Conversion … Continue reading
Experts Exchange Careers
In 2014, Experts Exchange looked to create more value for it’s community by creating a Careers product. Here members could post and find jobs. I was responsible for the flow, design and front end development of the product.
Microsite Logos
While working for Experts Exchange in 2009, the company attempted to recreate the Experts Exchange model in varying areas of study. The Microsites were seen as additional revenue generator. The creative team was charged with creating 300+ logos in a … Continue reading
Additional Logos
Street Side Ale House & Eatery
In Eric Peterson’s next venture he approached me to help brand his new restaurant, Street Side Ale House & Eatery. Street Side has a more up tempo vibe as it’s clientele are more of a younger crowd. The feel of … Continue reading
Second Stitch
Second Stitch specializes on designing and creating hand crafted ladies fashion. The look is more technical than delicate.
Guesthouse Grill
Eric Peterson, owner of GuestHouse Grill, approached me to help with logo creation for this new restaurant back in 2007. The restaurant would feature comfort home type food. The logo needed to feel very country and inviting. Somewhere you would … Continue reading
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