In 2017, while at Experts Exchange, I was asked to lead research and no/go analysis for a new product loosely called Expert Office. Research included interviewing potential external users and stakeholders, affinity map session, sketch exercises and prototyping.
Marketing idea to sell Experts Exchange data to customers that would find the information interesting and help them in making business decisions. I led the research to understand potential customers of such a project. Research included doing personas and sketching … Continue reading
Simplifing the home page for Experts Exchange helped to increase free sign ups. This meant reduce the clutter and marketing language and create a sense of exclusivity.
A great example of conversion centered design, GitHub Universe was not getting any conversions when sending users to their landing page,
Live landing page for paid traffic. The page is hosted in Marketo.
Poster for my oldest son’s room Ma and Pa Kilimnik Johnion! ‘Nuff said. Leaning tree brewery. The best non-commercial beer you could buy. Agile team, Rebel Scrum
Experts Exchange Gigs, takes on freelance work sites, similar to Upworks.
Icon set to represent the different monitoring tools of the Experts Exchange Health Check.
Experts Exchange’s Senior Director of Marketing came to me with an idea that she felt could increase subscriptions for the company. The idea was about providing monitoring and overall health check for small to medium business websites. I designed the … Continue reading
Motorcyclist, Topher Ingalls was sponsored by Experts Exchange. I was in charge of designing his logo, dirt bike inspired Experts Exchange logo, motorcycle booth, trailer, t shirts, on-site material and photography.