The Royal Animal Health University (RAHU) is a great client, impassioned with helping animals. Their existing site is on the Weebly platform. Looking at google analytics, I determined that users were arriving at the site and quickly bouncing. My theory was that the site didn’t express it’s value quick enough. Reworking the design I brought benefits of a membership to the top with a tagline clearly expressing RAHU’s mission. The action animal shot in the background is recognizable for healthy animals and connects to the tagline. I moved courses near the top since that is what users were looking for. I followed that with blocks that helped push users to RAHU’s most frequented pages.