Marketing Emails for Experts Exchange
Welcome email for Experts Exchange “Decoded” newsletter stripped out many of the marketing images and was inspired by it’s name “Decoded”. It features a new pixelated character “Kyle” wishing us “Happy Coding”.
Author Archives: RKPortfolio
Experts Exchange Company Tshirt
Company T shirt for the Experts Exchange team to promote synergy. Looking to a new future with new management they wanted to emphasize that every team needed each other to help Experts Exchange move forward.
Marketing Pieces for Experts Exchange
Crown Renewable Energy
In 2008, I worked for Crown Renewable Energy, a small company with big aspirations to take on the Solar world. I worked on many design projects focused around marketing their product and informing their clients.
Creating Friction
Experts Exchange’s revenue had been predominantly made up of subscriptions to view content behind a paywall. In an effort to gain better Google SERP placement, management decided to remove the paywall. The result was better SEO ranking and an increase … Continue reading
Live Chat Interface
Live was a new product idea for Experts Exchange in 2014. It was built around the idea that we could help users get help instantly from experts in one on one situations. The initial launch of the product had many … Continue reading
Update to Marketing Landing Pages
I was approached by Senior Director of Marketing at Experts Exchange, Kristin Mehiel, to help with their landing page conversions which were low. One of the most obvious problems was the landing pages that marketing was producing. Using Researching Conversion … Continue reading
Experts Exchange Careers
In 2014, Experts Exchange looked to create more value for it’s community by creating a Careers product. Here members could post and find jobs. I was responsible for the flow, design and front end development of the product.
Microsite Logos
While working for Experts Exchange in 2009, the company attempted to recreate the Experts Exchange model in varying areas of study. The Microsites were seen as additional revenue generator. The creative team was charged with creating 300+ logos in a … Continue reading
Additional Logos
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Archives
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Meta