SMB Health Check Icons
Icon set to represent the different monitoring tools of the Experts Exchange Health Check.
Monthly Archives: November 2017
SMB Health Check
Experts Exchange’s Senior Director of Marketing came to me with an idea that she felt could increase subscriptions for the company. The idea was about providing monitoring and overall health check for small to medium business websites. I designed the … Continue reading
Topher Ingalls
Motorcyclist, Topher Ingalls was sponsored by Experts Exchange. I was in charge of designing his logo, dirt bike inspired Experts Exchange logo, motorcycle booth, trailer, t shirts, on-site material and photography.
Experts Exchange Interstitial Page
With Experts Exchange’s paywall removed, the company was getting a ton of free user sign ups. In an attempt to convert to paying customers, an Interstitial Page was introduced as a way to try to upsell free users. The page … Continue reading
Marketing Emails for Experts Exchange
Welcome email for Experts Exchange “Decoded” newsletter stripped out many of the marketing images and was inspired by it’s name “Decoded”. It features a new pixelated character “Kyle” wishing us “Happy Coding”.
Experts Exchange Company Tshirt
Company T shirt for the Experts Exchange team to promote synergy. Looking to a new future with new management they wanted to emphasize that every team needed each other to help Experts Exchange move forward.
Marketing Pieces for Experts Exchange
Crown Renewable Energy
In 2008, I worked for Crown Renewable Energy, a small company with big aspirations to take on the Solar world. I worked on many design projects focused around marketing their product and informing their clients.
Creating Friction
Experts Exchange’s revenue had been predominantly made up of subscriptions to view content behind a paywall. In an effort to gain better Google SERP placement, management decided to remove the paywall. The result was better SEO ranking and an increase … Continue reading
Live Chat Interface
Live was a new product idea for Experts Exchange in 2014. It was built around the idea that we could help users get help instantly from experts in one on one situations. The initial launch of the product had many … Continue reading
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