Check out the Expert Exchange full set
I created UX Peronas in an attempt to mature the business thinking of Experts Exchange. By empathizing with our user we would build and design better products. The resources to do the primary research needed to create personas was limited. I decided on a customized proto persona approach. This consisted of identifying all user types with a group of cross discipline staff. We discussed the user’s demographics, behaviors, pain points and goals. By challenging assumptions that we each had about the suer, we were able to come up with personas that closely represented our users. As we moved forward and learned more about the users we would validate our personas and update them.
Exercises included sketching users and their details. We ranked the users on a number of criteria that included goals on the site and marketing information. The final product was a polished set of users that frequent the Experts Exchange site.